Design Case
Modernizing RiseUp
A logo is the heart of any brand. For RiseUp, it was about taking the step from traditional to something that feels modern and future-proof.
Before & After
Old Logo
New Logo
The Philosophy
RiseUp is an organization prioritizing youth with a difficult upbringing. We wanted the logo to reflect their mission of lifting and supporting these young individuals. The new design combines strength with warmth, symbolizing growth, inclusion, and new opportunities.
The Strategy
Simplification, better readability, and a modern color palette that works across all platforms.
Visual Modernization
Cleaner lines and optimized geometry for all scales.
Multi-Platform
Designed to thrive on mobile, print, and large scale banners.
Deliverables
Complete logo package with variants for web, print, and social media.
SVG / Vector
PNG / Transparent
Brand Styleguide
Primary Logo
Secondary Wordmark
Favicon & Iconography
Typography Selection
Color Palette